Arbora

Branding & Identity | 2022

An exploration in social impact branding, Arbora is an organization that offers land stewardship services to those eligible and provides training for those who would like to volunteer, all in an effort to foster the growth of future forests.

This brand seeks to highlight the importance of the world’s forests by bringing attention to the countless plant and animal species that call them home, many of which are facing extinction due to deforestation. The brand kit utilizes bright, vibrant colors not only to represent the beauty of a thriving, biodiverse forest, but also as a call to action to preserve them.