Urban Ambassadors

Branding & Identity | 2024

In collaboration with Micah Bowers

Urban Ambassadors is a wildlife rescue meant to cater specifically to urban wildlife. Many shelters do not take in these animals because they are not native to the area nor are endangered. However, these species have often established themselves in highly populated and urban areas as a result of human interference and require care and support. Urban Ambassadors serves as the voice for these forgotten species and educates others about the needs of urban wildlife.

Slides from the Urban Ambassadors brand deck

We decided to design Urban Ambassadors to function as an open-source brand kit that can be adapted and used across multiple locations. Therefore any willing and passionate group of people could apply and create an Urban Ambassadors Wildlife Rescue for their designated city or area. To make this effective, we kept ease of use at the forefront of our design process and created assets that could be easily customized for each individual location.

Patches

Promotional Postcard

Environmental Signage

Social Media Templates

Apparel