Font Family
Exhibition Branding

Branding & Identity | 2022

Risograph, laser, & inkjet printed, vinyl

A brand identity for the 2022 Senior Graphic Design Exhibition Font Family at the Schaefer Center for the Performing Arts at Appalachian State University. The name references typographic terminology but also represents the bonds this senior class had created with one another during their time in college. With a team of designers, this brand and campaign was designed to subtly promote the included work and compel audiences to visit the exhibition and attend the opening reception.

The brand kit included promotional posters, wayfinding signage, social media posts, and takeaways. Our team of designers worked together to create the final brand identity for the exhibition, and then split into groups for implementation. As a part of the vinyl team, I was responsible for exhibition vinyl design, production, and installation. Below are the final versions of the exhibition vinyl designs for the walls and floor.

Collaborators:
Sophia Brinkley
Maya Carr
Cayden Dally
Patrick Dimond
Christy Franklin
Lexi Gerlock
Cooper Hendershott
Amanda McQuade
Madison Miller
Kate Petty
Gabriela Ramirez
Katie Randall
Lanie Sorrow
Alleah Trunzo

Font Family Exhibition Branding

Font Family
Exhibition Branding