Hippo

Branding & Identity | 2024

Hippo is a personalized photobook subscription service that encourages users to live in the moment and think of photos as physical treasures to cherish forever rather than pixels on their screens. Subscribers simply send in their photos and Hippo takes care of the rest, providing everything needed to craft the perfect DIY photobook with their loved ones.

Slides from the Hippo brand deck

Hippo’s name is derived from the word Hippocampus, the part of the brain responsible for storing memories. From this wordplay, I derived Hippo’s lovable hippo mascots. These brightly colored, chubby hosts happily guide the user through the simple steps of using Hippo’s services and embody the brand’s playful and wholesome voice and core values.