The Nature Preserve

Branding & Identity | 2024

The Appalachian State University Nature Preserve is 67 acres of protected woodlands and the largest contiguous forested area in the town of Boone. It serves as a hands-on classroom for students across all disciplines, and as a recreational area for all to enjoy. Most importantly of all, The Nature Preserve is a glimpse of the larger ecosystem, unique to the Southern Appalachians.

Slides from The Nature Preserve brand guidelines deck

This brand identity can be utilized and adapted for all of The Nature Preserve’s current and future needs as it grows as an organization. It uplifts The Nature Preserve as an entity and its cause, making it more accessible to the University and the town of Boone, and giving it a platform through which it can share all the nature has to teach and offer the community.

Social Media Templates

Promotional Postcard

Informational Brochure

Promotional Posters

Microsite